Brand Central
Brand Central was designed as a one stop shop for all marketing communications, as well as corporate created and approved assets. Featured below are some of the working file ideations, and screen captures of the live home page. The top carousel highlights the most important upcoming and current campaigns and/or messages, followed by a series of sections intuitively showcasing where pertinent marketing materials and information can be accessed.
Below are some examples of initial mock ups for different ways to utilize the homepage, landing pages, and button styles.
To the left is the live Brand Central homepage. Below the navigation and carousel is a section of featured campaigns that are currently running. When the user clicks through one of these campaigns, the user is taken to a campaign landing page, pictured below and to the right. Here the user gets all the information they need on the campaign, and is conveniently linked to everything they need to participate in the campaign.
Going a level further into our site, the user can search for a specific assets by utilizing the search bar, or searching by asset type. Below is an example of searching the asset type library and what happens when you search an asset type (A-Frames in the featured example). To the right is what it looks like when the user clicks “Marketing Assets” from the homepage navigation.
